Cambridge O Level Business Studies · Syllabus 7115 · Marketing
Brand Image
What is Brand Image?
The set of perceptions, associations and expectations that customers hold about a product or business. A strong and positive brand image supports recognition, customer loyalty and the ability to charge a premium price, while a damaging incident can harm the sales of every product carried under the same brand name.
This definition is part of the Marketing chapter in Cambridge O Level Business Studies.
Last reviewed Syllabus 2026