Cambridge O Level Business Studies · Syllabus 7115 · Understanding Business Activity
Business Objective
What is Business Objective?
A stated target that a business is trying to achieve within a given period, such as survival, growth, profit, market share, customer service or a social or environmental goal. Objectives give direction, coordinate decisions, motivate employees and provide the standard against which performance is measured.
This definition is part of the Understanding Business Activity chapter in Cambridge O Level Business Studies.
Last reviewed Syllabus 2026