Consumer Spending Patterns

What is Consumer Spending Patterns?

The way consumers distribute their spending across different goods, services and brands over time. These patterns shift in response to changes in income, population structure, fashion and lifestyle, technology, health and environmental concerns, general economic conditions, and the actions of competitors, so a business that does not monitor them risks producing an offer the market has moved away from.

This definition is part of the Marketing chapter in Cambridge O Level Business Studies.

Concepts related to Consumer Spending Patterns

• demographics
• economic conditions
• product adaptation