Cambridge O Level Business Studies · Syllabus 7115 · Marketing
Cost-Effectiveness of Promotion
What is Cost-Effectiveness of Promotion?
A judgement of whether the result a promotional campaign achieved justifies what it cost, measured against the objective the campaign was set. It compares cost with outcomes such as enquiries generated, conversions to sale, additional units sold and contribution earned, so that a cheap campaign reaching a large but irrelevant audience can be less cost-effective than an expensive one aimed precisely at the target market.
This definition is part of the Marketing chapter in Cambridge O Level Business Studies.
Last reviewed Syllabus 2026