Cambridge O Level Business Studies · Syllabus 7115 · People in Business
Feedback
What is Feedback?
The response from the receiver that tells the sender whether a message has arrived and been understood. Feedback closes the communication loop: without it a sender has no way of knowing that a message was misread, ignored or never delivered. Some methods carry feedback naturally, such as a face-to-face conversation, while others, such as a notice on a wall or a broadcast message, provide little or none and must be paired with a separate way of confirming understanding.
This definition is part of the People in Business chapter in Cambridge O Level Business Studies.
Feedback in context
Organisation is the framework that turns a motivated workforce into coordinated action: an organisational chart sets out levels of hierarchy, chain of command and span of control, and managers plan, organise, coordinate and control the work within it. Delegation passes authority to a subordinate while accountability for the outcome stays with the manager, and autocratic, democratic and laissez-faire leadership each suit different situations rather than one style being universally best. Recruitment, selection and training then supply and develop the people who fill that structure, and effective communication, understood by the receiver and confirmed by feedback, is what lets instructions and information actually move through it.
Common mistakes with Feedback
- "The problem is poor communication, so they should communicate better." Fix Name the barrier — jargon, noise, overload, long chain, status, no feedback — then give the remedy that removes that barrier. Why "Communicate better" does not say what to change, so it cannot be marked as a solution. It is the most commonly written non-answer in this topic.
Questions students ask about Feedback
How should I answer a question about a communication problem in a case study?
Name the specific barrier in the case — jargon, noise, information overload, a long chain of command, status differences or a lack of feedback — and then give the remedy that removes that particular barrier. "They should communicate better" is not marked as an answer, because it does not say what should change; it is the most commonly written non-answer in this topic.

