Legal Controls on Marketing

What is Legal Controls on Marketing?

Rules imposed by government that restrict how businesses may promote and sell their products, typically covering misleading promotion, false claims about a product, the sale of faulty or dangerous goods, the accuracy of product information and standards of product safety. They protect consumers and support fair competition, while imposing costs on businesses for testing, redesign, accurate labelling and, where necessary, withdrawal or recall of products.

This definition is part of the Marketing chapter in Cambridge O Level Business Studies.

Concepts related to Legal Controls on Marketing

• consumer protection
• product recall
• compliance cost