Market-Orientated Business

What is Market-Orientated Business?

A business that bases its decisions on researched customer needs and market information, designing products around what customers are shown to want. It is contrasted with a product-orientated business, which develops what it is capable of making or believes is good and then looks for customers to sell it to.

This definition is part of the Marketing chapter in Cambridge O Level Business Studies.

Concepts related to Market-Orientated Business

• customer needs
• product orientation
• risk reduction