Cambridge O Level Business Studies · Syllabus 7115 · External Influences on Business Activity
Pressure Group
What is Pressure Group?
An organisation formed to influence the decisions of businesses or governments on a particular issue, such as environmental protection, labour conditions or animal welfare. It works through campaigning, research, publicity, lobbying and organised consumer action. A pressure group has no legal authority: it cannot set rules, impose fines or close a site, so its influence operates indirectly by persuading consumers, employees, investors, the media and the government, who do hold such powers.
This definition is part of the External Influences on Business Activity chapter in Cambridge O Level Business Studies.
Last reviewed Syllabus 2026