Trend

What is Trend?

The general direction in which a set of data moves over a period of time, such as steadily rising, steadily falling or broadly flat. A trend describes the overall pattern rather than any single figure, so an individual value that moves against it is an exception to be explained rather than evidence that the trend does not exist.

This definition is part of the Marketing chapter in Cambridge O Level Business Studies.

Concepts related to Trend

• exception
• line graph
• forecasting