Wholesaler

What is Wholesaler?

An intermediary that buys goods in large quantities from producers and sells them in smaller quantities to retailers. Wholesalers perform bulk-breaking, storage and distribution, which allows a producer to reach many small retailers through a single large sale, but they take a margin and stand between the producer and the retailers who actually meet the customer.

This definition is part of the Marketing chapter in Cambridge O Level Business Studies.

Concepts related to Wholesaler

• bulk-breaking
• storage
• small retailers