Cambridge O Level Business Studies · Syllabus 7115 · Marketing
Distribution Channel
What is Distribution Channel?
The route by which a product passes from the producer to the final consumer, which may be direct or may involve intermediaries such as wholesalers and retailers. Each additional intermediary widens the product's availability and reduces the producer's selling costs, but takes a margin from the selling price and reduces the producer's control over how the product is presented and sold.
This definition is part of the Marketing chapter in Cambridge O Level Business Studies.
Last reviewed Syllabus 2026