Marketing Strategy

What is Marketing Strategy?

A coordinated plan that sets a target market and a business objective and then aligns the product, price, place and promotion to serve them consistently. It differs from a marketing mix in that it states who the customer is and what the business is trying to achieve, so that each element of the mix can be judged against a shared purpose rather than in isolation.

This definition is part of the Marketing chapter in Cambridge O Level Business Studies.

Concepts related to Marketing Strategy

• target market
• Business Objective
• Marketing Mix